H & M campaign was censored in the Middle East, because the model was deemed too sexy. H & M Bohemian Deluxe consists of ethereal dresses, romantic blouses with frills, and coveralls. The campaign was kept in a very idyllic climate, but the Council Gulf found it to be too sexy.
In Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE campaign of H & M has been adapted to the local market . Graphic pictures retouched adding model's white shirt that covers her neck and shoulders.
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